Raegan Moya-Jones breathes new life into the age-old bonding tradition of swaddling a baby. Founder of aden + anais, she creates fashion-forward muslin swaddling wraps that are soft and breathable, allowing for babies to regulate their temperature without overheating. This collection of comfortable and durable muslin has a global following of mothers and celebrities, and Raegan joins us today to tell us what makes the muslin of aden + anais so special and unique.
What made you start aden + anais?
When I moved to the U.S. and started my own family, I couldn’t find any swaddles like the ones I knew from home. Muslin was an essential baby fundamental and I couldn’t find it anywhere in NYC where I lived. Nothing spurs invention like necessity, so in 2004 another Aussie friend and I founded aden + anais® (the names of our first born babies, Anais being my daughter). Our idea was to make our own more fashion forward version of the safe and breathable muslin swaddles that we knew from back home. Within months of hitting the market, aden + anais® swaddles starting appearing in magazines, on blogs for new mothers, in virtually every celebrity gift registry, and in stores around the country.
I became the sole owner of the company in 2007, and in just four years of being on the market, aden + anais® has gone global and is now sold in stores all over the world. I believe in muslin– the way it looks, the way it feels, the way it works– to improve the lives of babies and their mothers no matter who they are or where they live.
How would you describe your personal style and how does it influence your designs?
Jeans and great designer T-shirt. I believe in comfort, but comfort doesn’t mean needing to sacrifice style. I believe that all we do at aden + anais® translates into comfort and style.
What are your favorite aden + anais designs?
Like any good mum, I can’t pick favorites! Each aden + anais® product offers something safe, stylish, essential and affordable to mums and their babes. If I had to pick a top two it would be the princess posie and prince charming four pack of swaddles because they were the first packs I went to market with back in 2006.
How does aden + anais give back to the community?
I founded the Swaddle Love Foundation last year to address the issue of touch deprivation that so sadly occurs in many orphanages around the world due to high numbers of babies and understaffed orphanages. The guiding principle of the foundation is that all babies need and deserve the experience of healthy human touch.
Let’s get to know Raegan a little better with a “quick-fire” round of questions:
- Blogs I check daily: none as four children under the age of 7 and a fast growing business don’t leave much time for blogging!
- My favorite color is: red
- My first job was: a waitress at Pizza Hut
- I cannot live without: my four beautiful girls
- The best advice I ever received is: leap and the net will appear
- My favorite guilty pleasure is: dark chocolate, preferably from Jacques Torres
- A cause I care deeply about is: The Swaddle Love Foundation
It’s giveaway time: We’ll choose three lucky winners who will each receive a four-pack of aden + anais classic muslin wraps in the design of their choice! To enter for a chance to win, leave a comment here or on our Facebook page telling us about your best tip to calm a fussy baby. Contest ends Friday, September 17th at 6pm EDT.
Congrats to Cindy Marsico, Joanna Reedy and Jessie Dooley!
- Aden + Anais Swaddling Wraps
- Slumber Sleeping Bags
- Aden + Anais Towels & Washcloth Sets
- Aden + Anais Issie Security Blankets