As the weather cools and leaves begin to swirl, the idea of staying in bed a few extra minutes or snuggling up with a soft throw blanket becomes quite irresistible. For nearly a decade, Layla Grayce has partnered with Bella Notte to bring effortlessly elegant, “sit down and stay a while” pieces perfectly fashioned for those cozy moments or something as simple as creating a welcoming environment. Additionally providing gorgeous vintage-inspired tabletop décor, plush pillows, baby bedding, and more, Bella Notte offers must-have collections for sophisticated rooms.
To celebrate 10 amazing years with Layla Grayce, we’re sharing the alluring appeal of Bella Notte by giving away the Olivia guest towel set as an anniversary gift to one of our customers! Capturing the essence of Bella Notte, these delicate linen and lace towels offer beautiful crocheted cotton flowers accented with point d’esprit-style netting, perfect for gracefully accenting a kitchen or bathroom.
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*Limit one entry per person. You must have a Facebook account, like Layla Grayce and Bella Notte on Facebook, and sign up for Layla Grayce newsletters in order to enter this giveaway. Giveaway closes October 31, 2014, at midnight PST. Winner will be selected at random and announced on November 4, 2014. Click here for official Layla Grayce contest rules.
Q&A with Michelle Koffler, Director of Marketing and Sales
Layla Grayce: What is your name, title, and how long have you been with Bella Notte?
Michelle Koffler: I’m Michelle Koffler, Director of Marketing and Sales. I have worked for Bella Notte for two years and have known the owners for 27 years!
LG: When and why did you decide to showcase your brand on Layla Grayce?
MK: Layla Grayce has carried our line since 2005 (nearly 10 years!). We were drawn to the website overall, the ease of use, and the fact that the luxury experience Layla Grayce provides users closely mirrors the mission of our brand. We also feel the other brands on the site like Ro Sham Beaux and Eloquence harmonize well with Bella Notte. In fact, we share the same customers.
LG: How has your brand and its style/offerings changed over the years?
MK: Bella Notte has always been soft and romantic with a vintage feel. More and more, we are incorporating looks that have a timeless aesthetic, and our colors have really softened as well. With every year, we become more confident and versatile in our manufacturing process to ensure the construction of each piece has more detail, and we are pushing the way we use texture and tone. Our designer Kathleen McCoy began with a background in fashion, so Bella Notte is notably open to translating trends, willing to adapt and try new things, move out the old, and push the boundaries of home textiles while maintaining our signature collections. If we keep the common theme of relaxed luxury and a bit of romance, we find that each new introduction fits seamlessly with the tried and true favorites.
LG: Where do you see your brand 10 years from now?
MK: Bella Notte would like to see more of an International following. Our fabrics are sourced globally which we feel gives the line an adaptable aesthetic that we could see in Paris, Australia, Korea, and beyond. We feel strongly about always providing vintage-inspired heirloom pieces and staying consistent with the quality our customers expect from us. We have retailers that have carried our line for 18 years, and they have been willing to mature with Bella Notte, which we expect to see for years to come.
LG: What is your favorite memory working with Layla Grayce over the past 10 years?
MK: I was able to visit Layla Grayce’s warehouse with our rep, Laurie Larson, before Layla Grayce moved to its current new location. We had a design meeting on the stairwell! I felt a kindred spirit, as Bella Notte is based out of a small warehouse as well, and we pride ourselves in creating a lot out of a little. I was able to talk about upcoming introductions and get feedback from key stakeholders, which always means a lot to me. I was impressed by the knowledge and kindness of the customer service staff and excited by being behind the scenes. Tiffany showed us photos of her kiddies dressed up in the most adorable 1920s style outfits! Because we are a family owned business, connecting with our customers on a personal level means a lot.