Posts Tagged ‘Amy Atlas’

Celebrate With Kate: Interview With Amy Atlas + Giveaway

Amy Atlas Interviewed by Kate Landers
Photography: Robert Caplin

It’s Kate Landers here, sharing a personal interview with Amy Atlas, sweet stylist extraordinaire. Sweet tables have become quite trendy at celebrations across the globe. Amy is one of the pioneers who started turning a simple table of desserts into a stunning work of art. You may recognize Amy and her work from her appearance on NBC’s The Today Show, or from her many features in several print publications such as Real Simple, Martha Stewart Weddings, O Magazine, Better Homes and Gardens, as well as thousands of blogs. She has been a personal inspiration to me and my work, I am so grateful she has shared such talent and inspiration with us all!

Amy Atlas Interviewed by Kate Landers
Photography: Gemma Comas

Amy Atlas Interviewed by Kate Landers
Photography: Gemma Comas

Amy Atlas Interviewed by Kate Landers
Photography: Gemma Comas

  • Please tell us a little bit about yourself and your business. What is it about designing sweet tables that drove you to start a business out of it? My father was my original partner in sweets and then there was my grandmother who was an incredible baker – I learned how to bake in her kitchen. So for me, desserts and sweets were always a source of happiness. Originally it was a hobby and then it organically grew into a business through word of mouth. Because no one had taken the Viennese table to the next level, I recognized that there was a niche that could be filled. Since dessert is the final vestige of a lovely gathering, I thought it should be the most memorable.
  • It is apparent from your blog and across the web that sweet tables are increasingly popular at all sorts of celebrations worldwide. What do you think sweet tables add to events making them so popular?
    It is a fantastic way to send your guests home with something sweet to remember the night.
  • What was your inspiration for writing your new book?
    A few things inspired this book, the first being my love for baking (and cookbooks). I’ve had ideas of dessert tables that I wanted to create for years that I needed to get on paper. My readers were also a big inspiration to me – I wanted to give them a step-by-step manual so they could create their own dessert tables at home.
  • Any hints you can share with our readers of what to expect to find in your latest labor of love? I wrote my book to give people approachable tips and tools to create their own memorable dessert displays. It is a baking book, paired with crafting instructions and styling tips. I deconstruct each of my displays so readers can see how they are made. Readers can use the book as inspiration, mix and match recipes and crafts from different sections, or recreate the entire displays. There are displays for intimate parties with a few friends all the way to to large, extravagant weddings. It makes a wonderful gift!

For a sweet ending, a surprise giveaway! One lucky reader will win a copy of Amy’s new book, Sweet Designs: Bake it, Craft it, Style it. Leave a comment on the blog and we’ll choose a winner at noon on Friday, May 4.

Thank you for your participation, the giveaway is now closed!