This giveaway had ended. Congratulations to Ashley M. (winner of the Instagram sheet set giveaway) and Kay B. and Natalie S. (winners of Mary Ella’s book).
Peacock Alley’s bedding and bath collection combines sumptuously soft materials and effortlessly elegant home style. To show our love for this line, we’re giving away two signed copies of Peacock Alley founder Mary Ella Gabler’s biography, Uncommon Thread. Taking readers on a journey from her beginnings as a representative on Wall Street to the start of Peacock Alley, this inspiring book is on our must-read list. For a chance to win Gabler’s book, simply follow the instructions below!
*Limit one entry per person. Two winners will each receive one signed copy of Uncommon Thread. Giveaway closes July 2, 2014, at midnight PST. Winner will be selected at random and announced on July 3, 2014. Click here for official Layla Grayce contest rules.
To top it all off, via Instagram we’re also giving away one Peacock Alley Adagio sheet set (including 1 fitted, 1 flat, and 2 pillow cases) in the size and color of the winner’s choice! For a chance to win this sheet set, follow us on Instagram @laylagrayce for details.
Q&A with Peacock Alley founder Mary Ella Gabler
We recently sat down with Peacock Alley founder Mary Ella Gabler to learn about the start of her company, her style inspirations and more! Read below for Mary Ella Gabler’s insight! To shop the entire collection, click here.
Layla Grayce: You founded Peacock Alley in 1973. What’s the backstory?
Mary Ella Gabler: I grew up in Pennsylvania and moved to New York City in the 1960s where I became a stockbroker on Wall Street. I spent five years in NYC before relocating to Dallas, TX and having my two sons (who are now the CEO and VP of Sales & Marketing for Peacock Alley). While visiting NYC, my former roommate and I found a beautiful boudoir pillow in a shop on Madison Avenue, inspiring us to make our own pillows as gifts. Our designs were so well received that we began to consider making it a business. Over a glass of wine at the Waldorf Hotel’s Peacock Alley restaurant, we officially founded Peacock Alley. Since then, the company has grown from pillows to bedding and so much more. I never imagined it would become what it is today.
LG: What is Peacock Alley known for?
MEG: We’re known for basic bedding in whites and neutrals, with a focus on interesting textures and details. We do try to incorporate colors and patterns that coordinate with the neutrals already in our collections. I call it the black dress theory: building on a classic wardrobe with a modern look that’s appropriate for today.
LG: Where do you find inspiration for your new colors and patterns?
MEG: Generally, I draw inspiration from antique linens and fabrics, and certainly books, shows and travel. But I gather most of my inspiration from interacting with customers and retailers, whether it’s about thread counts or how items are laundered.
LG: In your opinion, what are a few of the standout pieces from Peacock Alley currently available on Layla Grayce and why?
MEG: The Emma print was originally intended to coordinate with the Eloise collection, but its small pattern was also designed to blend with bedding customers already own. It also appeals to customers whether they have a king size bed or twin beds for children. With the Penelope, another favorite, we took classic white/ivory bedding and modernized it with texture and trim. The Penelope collection is also versatile and looks great with a quilt or more contemporary linens.
LG: What is the design process like at Peacock Alley?
MEG: It’s a team effort here at Peacock Alley. It’s about relationships within our team, and also with suppliers and customers, to determine what’s best for both Peacock Alley and our customers. We have experts specializing in everything from color and dyes to patterns. From concept to development, it takes about 1.5 to 2 years of back and forth to create the best product possible.
LG: How do you define “luxury”?
MEG: To me, luxury means comfort and enduring, classic beauty. We’re not “fancy” per se, but instead choose to focus on comfort and making our customers’ bedrooms look and feel inviting.
Sometimes a striking print is all you need to tie a room together. Playing up soft, neutral colorways, this Peacock Alley bedding offers an alluring yet timeless damask pattern.
It’s all in the details! Beyond featuring beautiful prints, much of Peacock Alley’s collection showcases quilted textures with fresh, touchable patterns. We love how this bedding’s stitched design adds unexpected visual interest. Love the classic style of Peacock Alley? Explore the entire collection here, and don’t forget to enter our giveaways!